Director of Marketing

G&P Recruitment
Description
Responsibilities
- Manage and lead the Marketing team
- Lead all marketing efforts including growth marketing, partnerships, product marketing, content, social media, data analytics, branding, PR and communications
- Develop quarterly OKRs and KPIs for the Marketing team
- Lead growth marketing strategy, dev acquisition, retention and engagement
- Structure and launch new programs, events, campaigns, and initiatives focused on growth marketing and branding
- Work closely with leadership from other functions (e.g. Product & Engineering, BD and Community) to ensure that Marketing is aligned with the overall business strategy and goals
- Develop methods for data-driven decision making; set growth metrics for campaigns, engagement and events, and surface and communicate effectively about the analytical insights
Requirements
- Bachelor’s degree in business, marketing, communications or a related field
- (Optional but preferred) Masters degree in marketing or MBA
- 8+ years of professional experience and 3+ years of people management experience
- 3+ years of experience in a high-growth startup environment
- Experience in building and managing a high-performing marketing team
- In-depth knowledge of Layer-1 blockchain networks and DeFi, NFT and crypto gaming.
- (Optional but preferred) 3+ years of full-time experience at a notable layer-1 blockchain network and/or DeFi/NFT/Gaming protocols
- Self-motivated to prioritize and manage workload and meet critical project deadlines
- Highly organized with strong attention to details
- Strong understanding of data/metrics that need to be tracked and investigated to understand success and performance in developer/user acquisition and engagement
- Excellent leadership, interpersonal and relationship management skills
- Superb spoken and written English
Company Info
We are headhunters for blockchain/crypto industry.