Director of Marketing

Responsibilities

• Manage and lead the Marketing team
• Lead all marketing efforts including growth marketing, partnerships, product marketing, content, social media, data analytics, branding, PR and communications
• Develop quarterly OKRs and KPIs for the Marketing team
• Lead growth marketing strategy, dev acquisition, retention and engagement
• Structure and launch new programs, events, campaigns, and initiatives focused on growth marketing and branding
• Work closely with leadership from other functions (e.g. Product & Engineering, BD and Community) to ensure that Marketing is aligned with the overall business strategy and goals
• Develop methods for data-driven decision making; set growth metrics for campaigns, engagement and events, and surface and communicate effectively about the analytical insights

Requirements

• Bachelor’s degree in business, marketing, communications or a related field
• (Optional but preferred) Masters degree in marketing or MBA
• 8+ years of professional experience and  3+ years of people management experience
• 3+ years of experience in a high-growth startup environment
• Experience in building and managing a high-performing marketing team
• In-depth knowledge of Layer-1 blockchain networks and DeFi, NFT and crypto gaming.
• (Optional but preferred) 3+ years of full-time experience at a notable layer-1 blockchain network and/or DeFi/NFT/Gaming protocols
• Self-motivated to prioritize and manage workload and meet critical project deadlines
• Highly organized with strong attention to details
• Strong understanding of data/metrics that need to be tracked and investigated to understand success and performance in developer/user acquisition and engagement
• Excellent leadership, interpersonal and relationship management skills
• Superb spoken and written English

We are headhunters for blockchain/crypto industry.