Paid Media Manager

TBA
    Published
    December 23, 2021
    Location
    Berlin, Germany
    Category
    Job Type
    Job Location
    Remote

    Description

    You Must Have:

    • 5+ years of experience as Paid Media Manager, Paid Search Manager, Paid Marketing Manager or similar role
    • Comfortable working in a privacy-focused and GDPR-compliant environment
    • Experience working with major ad platforms for search and display (Google Ads, Twitter Ads, Brave Ads…)
    • Excellent project management and organisational skills
    • Strong communication, people and stakeholder management skills
    • Data-minded and results-focused with experience in measuring impact
    • Experience in a fast-paced and growing tech startup environment
    • Strong organization and analytical skill with a keen eye on details
    • Team player and self starter who isn’t afraid to take initiative
    • Fluent in English

    Responsibilities:

    • Plan and execute both ongoing and ad hoc paid media and search campaigns, to create awareness and generate leads among developers and crypto enthusiasts
    • Create and manage paid media campaigns including display, paid social, native ads and PPC to generate awareness and drive traffic to our websites and third party platforms
    • Establish KPIs, run A/B tests, and analyse campaign performances
    • Collaborate with the web, design and content teams to optimise conversions
    • Produce reports on campaign effectiveness and create relevant follow-up tactics
    • Competitor analysis and benchmarking
    • Ensure campaigns are in compliance with Web 3.0 values, GDPR and industry regulations
    • Monitor industry trends and landscape and continually audit, test and improve the ongoing campaigns
    • Collaborate with marketing colleagues to ensure join strategic marketing objectives align with paid ad activity
    • Document and standardize work processes

    Bonus:

    • Familiarity with open source software
    • Experience in the blockchain/crypto industry
    • Experience in creating paid campaigns for a developer audience

    Salary:

    In line with industry standards.

     

    Company Info

    Company information

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    Company Info

    Top 10 de-fi company based in Berlin but role can be remote (Europe).

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