Paid Media Manager

You Must Have:

• 5+ years of experience as Paid Media Manager, Paid Search Manager, Paid Marketing Manager or similar role
• Comfortable working in a privacy-focused and GDPR-compliant environment
• Experience working with major ad platforms for search and display (Google Ads, Twitter Ads, Brave Ads…)
• Excellent project management and organisational skills
• Strong communication, people and stakeholder management skills
• Data-minded and results-focused with experience in measuring impact
• Experience in a fast-paced and growing tech startup environment
• Strong organization and analytical skill with a keen eye on details
• Team player and self starter who isn’t afraid to take initiative
• Fluent in English

Responsibilities:

• Plan and execute both ongoing and ad hoc paid media and search campaigns, to create awareness and generate leads among developers and crypto enthusiasts
• Create and manage paid media campaigns including display, paid social, native ads and PPC to generate awareness and drive traffic to our websites and third party platforms
• Establish KPIs, run A/B tests, and analyse campaign performances
• Collaborate with the web, design and content teams to optimise conversions
• Produce reports on campaign effectiveness and create relevant follow-up tactics
• Competitor analysis and benchmarking
• Ensure campaigns are in compliance with Web 3.0 values, GDPR and industry regulations
• Monitor industry trends and landscape and continually audit, test and improve the ongoing campaigns
• Collaborate with marketing colleagues to ensure join strategic marketing objectives align with paid ad activity
• Document and standardize work processes

Bonus:

• Familiarity with open source software
• Experience in the blockchain/crypto industry
• Experience in creating paid campaigns for a developer audience

Salary:

In line with industry standards.

Company information

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Top 10 de-fi company based in Berlin but role can be remote (Europe).