You Must Have:
- 5+ years of experience as Paid Media Manager, Paid Search Manager, Paid Marketing Manager or similar role
- Comfortable working in a privacy-focused and GDPR-compliant environment
- Experience working with major ad platforms for search and display (Google Ads, Twitter Ads, Brave Ads…)
- Excellent project management and organisational skills
- Strong communication, people and stakeholder management skills
- Data-minded and results-focused with experience in measuring impact
- Experience in a fast-paced and growing tech startup environment
- Strong organization and analytical skill with a keen eye on details
- Team player and self starter who isn’t afraid to take initiative
- Fluent in English
- Plan and execute both ongoing and ad hoc paid media and search campaigns, to create awareness and generate leads among developers and crypto enthusiasts
- Create and manage paid media campaigns including display, paid social, native ads and PPC to generate awareness and drive traffic to our websites and third party platforms
- Establish KPIs, run A/B tests, and analyse campaign performances
- Collaborate with the web, design and content teams to optimise conversions
- Produce reports on campaign effectiveness and create relevant follow-up tactics
- Competitor analysis and benchmarking
- Ensure campaigns are in compliance with Web 3.0 values, GDPR and industry regulations
- Monitor industry trends and landscape and continually audit, test and improve the ongoing campaigns
- Collaborate with marketing colleagues to ensure join strategic marketing objectives align with paid ad activity
- Document and standardize work processes
- Familiarity with open source software
- Experience in the blockchain/crypto industry
- Experience in creating paid campaigns for a developer audience
In line with industry standards.
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Top 10 de-fi company based in Berlin but role can be remote (Europe).