Senior Product Marketing Lead

G&P Recruitment
March 30, 2022
United Kingdom
Job Type
Job Location
On Site or Remote


As Product Marketing Lead you will be responsible for:

  • Products — be responsible for marketing all products in the development ecosystem to builders (technical audience group).
  • Product Market Research & Intelligence — conduct research on various customer groups, industry trends, and competitor landscape to build internal intelligence on how to improve our product marketing and technical content.
  • Product Marketing Strategy & Positioning — develop clear and effective positioning for our products that account for customer needs, market dynamics, and industry shifts, and internal objectives.
  • Product Communications — collaborate with team members on promoting our products across various channels: social media, websites, events, email, etc.
  • Marketing Initiative Support — provide support to general marketing initiatives such as flagship conferences, product education, and global campaigns.
  • Marketing Funnel Design — design and optimize user journeys to effectively generate leads across the various touch points, with a focus on builders (technical audience group).
  • Data & Metrics — work with the team to set up, track, analyse, and report on important success metrics while distilling the data insights into actionable steps.
  • Internal Collaboration & Alignment — collaborate with a wide range of internal and external stakeholders to align on product strategy, positioning, and communications.


  • 6+ years work experience, ideally 5 years in product marketing roles.
  • Experience in working with digital products, software, and/or technology.
  • Ability to work on products that require synthesising a large volume of technical and complex information and distilling it down to effective, approachable communication.
  • Proven track record working in cross-functional teams with developers, designers, marketers, and business development.
  • Experience in developing go-to-market, launch, and promotional campaigns for technology products.
  • Proven collaboration and project management skills.
  • Excellent internal communication skills.
  • Ability to work independently and deliver to deadlines.

Further Relevant Experience:

  • Familiarity with the open-source software and communities not essential but a bonus.
  • Experience in crafting product marketing messaging.
  • Experience in the blockchain industry would be beneficial but not essential

Company Info

We are Executive Headhunters specialising in blockchain and crypto recruitment.

Drop files here browse files ...

Related Jobs

UI/UX Developer   United Kingdom
February 27, 2023
Sr. Dev Ops Engineer   United States of America
February 11, 2023
February 6, 2023
December 12, 2022
BackEnd Engineer   New York City, United States of America
November 14, 2022
Are you sure you want to delete this file?