Kuei Chang (Ivan) Su

• Scale Cynopsis’ business by executing creative growth strategies through digital campaigns and email marketing.
• Develop marketing programs and promotional materials, including the interactive brochure, newsletters, infographics, social media posts and the company videos using Adobe Suite.
• Monitor effectiveness of marketing programs based on Google Analytics and sourced data and suggested solutions for under-performing content.
• Turned 12% of cold leads into prospects by launching nurturing campaigns for respective jurisdictions.
• Optimized on-site body content, meta descriptions and page titles in support of SEO strategies, resulting in 15% growth in organic traffic over 6 months.
• Collaborate with the management, internal and external teams to come up with creatives that adhere to our corporate identity.
• Schedule and deliver captivating content across our social media channels, including Facebook, Instagram, Linkedin and Twitter.
• Facebook advertising management for 4 main regions to achieve brand awareness and monthly lead generation.