For a free Web3 SEO consultation please contact us via the website or on Linkedin directly.
SEO is important for Web3 because it helps decentralised websites and dApps to drive more organic traffic and be discovered by target users. With 36% of online traffic to top Web3 projects driven through organic search engines, SEO is an essential channel for any Web3 project looking to reach, engage, convert and retain more users.
The foundation of any successful SEO strategy starts with comprehensive SEO audit to evaluate a website’s performance and compliance with search engine optimisation best practices. The audit covers a wide range of factors that can affect a website’s visibility and ranking in search engine results. Alongside detailed keyword research and competitor gap analysis, the audit will provide a roadmap of actions that improve organic share of voice and traffic acquisition.
Here are some key areas that our comprehensive SEO audit will cover:
Website structure: The audit should examine the website’s URLs, internal linking, sitemaps, and robots.txt file to ensure that the website is properly indexed by search engines and easy for users to navigate.
On-page optimisation: The audit should evaluate the use of header tags, meta tags, images, and content to ensure that the website is optimized for both search engines and users. The audit should also check if the website is following the best practices for on-page optimization like having a clear URL structure, keyword-rich title tags and meta descriptions.
Technical SEO: The audit should assess the website’s technical aspects, such as page speed, mobile-friendliness, security (HTTPS), and error handling, to ensure that the website is easily accessible and crawlable by search engines.
Keyword optimisation: The audit should evaluate the use of keywords in the website’s content and meta tags to ensure that the website is targeting the right keywords and not over-optimizing or under-optimizing.
Backlink analysis: The audit should examine the quality and quantity of backlinks pointing to the website to ensure that the website is not being penalized by search engines for having low-quality or spammy links.
Analytics and tracking: The audit should review the website’s analytics and tracking data to identify any issues or opportunities for improvement.
Local SEO: If the website targets a specific geographic location, the audit should examine the website’s local SEO, including the presence of Google My Business listing, reviews and citations.
Competitor Analysis: The audit should look at the competitors of the website, to understand the strengths and weaknesses of their SEO efforts and to identify opportunities to outperform them.
We can also create an automated Screaming Frog report that provides automated crawls of your website and provides a daily report to spot any issues or performance blockers without needing to crawl your site daily.
This free report can be customized and branded for your project, and covers:
- Summary – overview report of various health metrics.
- Response Codes – monitor counts of response codes or blocked URLs over time.
- URL Types – track counts of internal HTML, images, JS files etc…
- Indexability – monitor sitewide indexability, easily identify trends or increases in non-indexable URLs.
- Site Structure – track site structure changes, often indicating an adjustment in internal linking.